ATV Big Air Tour, known for its thrilling live performances and family-friendly events, faced a significant challenge as it scaled up. With a tight schedule of 26 tour dates across the United States from May to November, co-founders Larissa and Derek Guetter needed to streamline their operations to keep up with the demands of travel, marketing, merchandise, and more. Enter ChatGPT Work, a tool that transformed their workflow, turning days of manual labor into just hours of efficient task management.
The challenge of scaling a small team
Running a business with just two people is no small feat, especially when it involves coordinating multiple aspects of a touring event. Larissa and Derek found themselves overwhelmed with tasks that ranged from marketing to inventory management. They needed a solution that could help them compete with larger businesses without the need for a bigger team.
Automating event information verification
One of the most time-consuming tasks for Larissa was verifying event information across various online publications. She manually fact-checked about 30 publications daily, which took up a full workday each week. ChatGPT Work changed this by automating the process. A scheduled briefing now checks Larissa’s priority sources and identifies inconsistencies, reducing the total review time from 8 hours to just 1 hour per week.
“ChatGPT Work runs this report for me every morning. It finds all the inconsistencies all the way across the internet, so I can ensure all of this information is correct,” said Larissa.
The tool also drafts correction emails and suggests the right contacts for each publication, making the process seamless and efficient.
Streamlining merchandise inventory
Merchandise is a crucial part of the ATV Big Air Tour experience, but managing inventory and planning reorders was another manual and dreaded task. Larissa used ChatGPT Work to take photos of their merchandise, which the tool then organized into a spreadsheet and visual inventory website. It also generated reorder recommendations in under 15 minutes.
“Prior to ChatGPT Work, inventorying and reordering merchandise would take me two to three full days. Now it takes me two to three hours.”
This drastic reduction in time allowed Larissa to focus more on other critical aspects of the business.
Enhancing AI discoverability
With the rise of AI-powered search tools, Larissa recognized the importance of making ATV Big Air Tour easily discoverable. She implemented a daily ChatGPT Work automation focused on Answer Engine Optimization (AEO). This automation audits their website to ensure essential information is structured clearly for AI tools like ChatGPT to understand and surface.
Website analytics showed a significant increase in OpenAI search and user-bot hits, rising from 183 to 2,421 across consecutive 30-day periods, a 1,223% month-over-month increase. This optimization ensures that ATV Big Air Tour remains competitive and visible in AI-driven searches.
Turning days of work into minutes
ChatGPT Work has been a game-changer for ATV Big Air Tour, transforming business-critical tasks that once took days into workflows that can be completed in minutes. From inventory planning to event information verification, the tool has streamlined operations, allowing Larissa and Derek to focus more on building the show and connecting with families.
“Honestly, if I didn’t have ChatGPT Work, I don’t know where our business would be right now, because I would still be doing all these tedious tasks.”
By reducing the administrative workload, ChatGPT Work has enabled ATV Big Air Tour to grow and improve their events continuously.
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Source
Based on OpenAI’s announcement, “ATV Big Air Tour turned 3 days of work into 3 hours with ChatGPT”. Written for people learning to build with these tools.